Richard Hawkins (Spanky) with some of the sales team.

Fierce USA started its push in 2020 because something fun was needed.  Richard J. Hawkins, owner of Fierce USA wanted to revisit the sales side of the sport by offering a quality product while creating something to help some athletes.  Many of you know that Richard (Spanky) was the executive director of USA Roller Sports for many years, but prior to that he was a successful speed coach, rink manager/owner, as well as manager of the “Team Riedell” Inline Racing Team. 

Since moving back to Florida, he has returned to what he loved in the past; the rink business, coaching skaters, sponsoring a race team and selling quality products.

Fierce Korea is the headquarters of the brand.  Each frame is made one at a time from the highest quality materials, while using only the best machining process to obtain a premium product.  We believe that the Fierce mission is to set the GOLD standard and that’s why our logo is currently gold.